Business Development Plan
- What are your business goals?
- Do you know your niche?
- Where are you currently in your business plan?
- Where do you want to be in 12 months?
- What are you doing now (marketing/business development)
- Who in your company is doing these tasks?
- What is working?
- What is not working?
- What is your monthly budget?
- What are your sales goals?
- What is your top selling product or service?
- Which product or service is making you the most profit?
- What are your best sales months?
- What are your worst?
- What is your plan for your worst sales months?
- What are you going to do to increase your best sales months?
- What are others in your industry doing?
- Who are your competitors?
- What are they doing better than you?
- What do you do the best (may not be your niche)
- What drives you?
We conduct an intensive interview with you regarding these 21 and several other proprietary topics. Based on all the answers and also your monthly and/or annual budget we create a marketing plan for your business. This can be for 6 months or 12 months depending on the desired results. We also like to review your printed materials for consistency and purpose, review your logo, your tagline, and any online, in print, or media advertising you are currently using.
From this point we create action items with full descriptions (so you can complete these on your own, or hire us to complete them).
If much work is required, we categorize each item into different phases which can be completed based on time and within your marketing budget.